A Fifties Miniature Toy Shop
The shop, by C. Moritz Reichel in the usual scale of about 1:12, is of no spectacular design. There is much space for displaying objects though, especially as the drawers in the centre are missing. It is a toy which was played with, e.g. there also used to be transparent sliding doors in front of the shelves above and on the left. Many old shops lack the sales counter because it was usually not fixed – here it is luckily still there and you can see the decorated transparent plastic in the show case which certainly was the same material the missing sliding doors were made of, as can be seen in this photo from 1961:
In the shop are assembled mostly old toy miniatures of the fifties and sixties and later on. The miniatures found in old dolls houses are from different sources, many were not especially designed as dolls house accessories.
The dolls on the top shelf are the smallest scales produced by the usual dolls house doll makers, Emil Schwenk (“e.s.”), Schildkröt and Ari. “The dolls for the dolls house dolls”. The mini furniture came in lucky bags, very very popular in the 60s, or as promotional gifts from real grocery shops who wanted to attract children, very popular in the 50s. The children tried to complete their series of mini toys and were sure to return.
On the bottom shelf you see a version of this patio set, I cannot say its scale, 1:144 perhaps, it is really small but nevertheless it was advertised and sold by a mail order firm (“Quelle”) in 1963.
This plastic house is part of a miniature series made for boys, creating miniature cities with the focus on traffic circulation with cars, streets and traffic lights.
It is very accurate inside, the tiny furniture is loosely fixed on cardboard and all walls can be disassembled.
An ad of 1949 – today Wiking miniatures are quite rare and sought after.
A collection of different give-aways and miniature animals. Did not the binoculars come with Barbie sets?
On the top shelf are old miniature railway kiosks – which used to decorate the railway station in miniature train landscapes. Here they are the shops in a shop. On the shelf underneath a set of wooden farm animals. On the bottom a teddy collection – many of them are rather young and only 10 years old.
a 1:12 Erna Meyer girl is playing with the miniature shops.
Sewing machines and boxes from different times and made of different materials.
The sign means “toy wares“ and was made of the wooden parts of a spelling game.
In front of the counter is a chest with plastic dolls.
They were even exported to America.
The tin cash register is fixed on a plastic board with integrated writing block and a pencil on a spring. It was made by Geobra.
The composition doll is a favourite of mine because of her sad look I suppose.
Finally, a photo of the earlier decoration of this shop – perhaps this is what it really looked like around 1960 when little girls actually played “At the grocer’s” with it.